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Ethnography for UX

Description
Come join us on the 12th of March at the National Design Centre for a super energizing ethnography workshop.

Ethnography is the study of culture and people, and it’s more than just an academic practice. It’s the superpower that can determine the success of new products and services, and boost the chance that a new concept will make it to market. In this session, Heist Principal and Founder Kajal Vatsa will lead participants in gaining the tools needed to stay close to customers’ views while improving usability and retention.


Participants will come away with an understanding of:
- The basics of ethnography and how it relates to the design of new concepts
- Simple, cost-effective ways to integrate ethnography into the development of new products, services, and experience


2 hours, hands on session suitable for designers, researchers, technologists and design students
Updates
  • The event description was updated. Diff#318862 2018-02-23 13:47:49
Mon Mar 12, 2018
1:30 PM - 3:30 PM SGT
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Venue
Tickets
Designers Rock/ Free FULL
Venue Address
111 Middle Road Singapore
Organizer
Design Sprints by Heist
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